New funding opportunities for SMEs to promote their brands abroad

by Maria Wośkowiak-Adamczyk

30 October 2025

The Polish Agency for Enterprise Development has announced a call for proposals under the FENG programme named “Brand Promotion of Innovative SMEs" with the aim of supporting Polish enterprises in expanding abroad and building a strong product brand.

Key facts about the call

Budget: 100 million zloty earmarked under the project
Application period: 5 November 2025 to 8 January 2026
Beneficiaries: micro, small and medium-sized enterprises operating in Poland, which have export potential and operate in potentially highly innovative sectors, e.g. medical, construction, professional electronics, green technologies, cosmetics, machinery and equipment, furniture, vehicles, food

What’s in it for you?

Activities eligible for funding include:

participation in international trade fairs as an exhibitor (you must have a national stand at one of the listed events);
external trade missions combined with participation in trade fairs or industry conferences;
promotional campaigns.

Conditions and eligible costs

Funding intensity: up to 50% of project costs and up to 85% of business trip expenses of project participants.

Types of eligible costs: rental of exhibition stands, personnel’s foreign travel, marketing campaigns, promotional activities and presentation of products abroad, booking of exhibition space, among others.

Why does it matter to Polish SMEs?

This measure helps enterprises interested in entering foreign markets increase their visibility, promote their products brand internationally and seize export opportunities with the help of EU funds. Participation in trade fairs and missions gives businesses a great chance to establish business contacts, expand their marketing infrastructure and enter new markets.

If you want to take advantage of the programme but do not know where to start – contact us. We will help you check whether your company meets the conditions for funding, advise you on how to prepare the application, and guide you through the application process.

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